![]() For example, a Lifestyle display showcases apparel reflecting the Phoenix ethos, from yoga necessities to beautiful hats and western-inspired pashminas,” Herrera detailed. “The store layout puts a focus on wellness and serenity guiding the shopper through distinct vignettes. Herrera suggested other gift shops could partner with local suppliers and artists “whenever possible (as it) fosters a deep connection with the community.” She explained that by offering more local merchandise, it provides customers with a unique way to remember their visit. “The pandemic has also created challenges in availability of product, but we have been nimble in adjusting our visual displays to showcase and feature items we know we could easily replenish, working closer with local vendors like Rango Honey.” “We instituted a variety of safety protocols to help create a welcoming and safe shopping environment and guests are responding! We have seen a large increase in our per capita and average dollar sales since reopening,” said Herrera. The Desert Botanical Garden Gift Shop has faced challenges since the start of the pandemic and was even closed for months. The Desert Botanical Garden even offers an annual Fall Music in the Garden Concert Series as well as other events that draw visitors. The grounds are beautifully appointed with exhibits, art, the Butterfly Pavilion and seasonal exhibits. Alejandra Herrera, store director for Desert Botanical Garden Gift Shop explained that the seed bank “acts as an insurance policy to prevent extinction.” ![]() Additionally, its research efforts work towards identifying potential threats, such as climate change, invasive plant species and more.Īn astounding 4,000 seed accessions are contained in the garden’s seed bank. Both conservation and research are an integral part of the garden and its programs, which help care for threatened and endangered species. In this behind-the-scenes look at the 140-acre Phoenix-based Desert Botanical Garden and its retail offering, we take a look at how the retail team is pleasing its customers and working through the pandemic challenges.ĭesert Botanical Garden mission is to provide a “commitment to the community” and a focus on conservation, education and more, with an emphasis on the desert plants of the Sonoran Desert. The Desert Botanical Garden Gift Shop is a popular destination for visitors to the garden. ![]()
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